If your business has a website, the five things worth checking today are not on the page. They are the five messages that are supposed to leave it: the order confirmation, the password reset, the contact form, the payment notification from your provider, and the error alert nobody has opened since launch. All five fail the same quiet way. A mailbox fills, a forwarding rule changes, a key expires, and nothing on the site looks different, because the broken part sits downstream of everything a visitor can see. Trigger one of each yourself this afternoon. The one that does not arrive is probably the one that has been costing you orders. We would guess you cannot remember the last time a message reached you from your own contact form.
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